Our mission is simple. It is to succeed by delivering exclusive and quality jewelry designs at the lowest possible prices and with a great customer service. We began with the goal of providing an alternative to the current choices filled with the deceptive prices of the large mall stores and expensive main street stores. We all as a team adhere to the following values:
The Future is here..
The future of shopping is here. Just about 20 years ago, we thought it wouldn't be possible that people would manage their bank accounts on the internet. Money is so personal that they must visit their bank around the corner and make deposits and withdrawals in person. See what a difference just 20 years and technology have made. Today, most of us do banking online. Even most mortgages are applied for and processed online. Now experience the benefits of online shopping. Avoid the agony to drive through the traffic and find parking near the main street stores and outside the shopping malls. We provide a better alternative of buying beautiful jewelry that is delivered directly to your door when you want it. No overheads passed on to you of expensive advertising and no high mark ups included in the price for multiple middlemen in the supply chain.
What Our Goals are
To bring great jewelry to your door
To sell only genuine and authentic jewelry
To provide easy and satisfying customer experience
To offer honest and straight low prices
To offer product quality guarantee
To offer dependable and efficient customer service
What Our Goals are Not
To sell man-made, laboratory-created, imitation gemstones
To sell Moissanite, Chatham, cubic zirconia (CZ)
To sell any other synthetic gemstones
To sell costume jewelry
To mislead with artificially inflated prices
To use illusionary discount gimmicks
To incur high overheads for the glitter and expensive display or advertising
To make profit on shipping costs
Let's celebrate the beauty of mother nature's awesome gifts of sparkling diamonds, enchanting colors of faceted gemstones and adorable precious metals captured with the fine artistry of men and women around the world. Let's enjoy these gifts with honesty, low and real prices and fair trade practices.