We see the prices of goods with price tags with 99 cents or 95 cents at the end at the departmental stores and malls and in many catalogues that we get bombarded with. It makes you wonder if that is just a coincidence or by design. It is all about consumers' perception. The notion is that if an item is for sale, then somehow the potential buyer will perceive $99.99 to be somehow significantly cheaper than $100.
The Illusionary Discounts and Price Perception
We think that is silly and consumers are much smarter than the departmental stores and other pricey stores would like to think. At Jordan Bass, there are no price gimmicks. You get real prices for real silver and real gemstones.
No Fake Discounts at Jordan Bass
The Jordan Bass prices are straight and without any gimmicks. You will not find 70% and 80% discounts on our prices. Instead, we try to offer the best possible low prices by running a low cost operation. Try our designs, experience the easy checkout and friendly customer service today. Remember, each purchase is backed by our 30-day return guarantee.
Truth in Pricing
With the price wars and the rush to compete in the already crowded market, some businesses including big businesses have resorted to playing on consumers' psychology and perceptions instead of offering the plain truth about pricing. We do not believe a smart consumer would find any savings in a price that can be marked down up to 80% and she would certainly wonder why such a price would be that high to begin with because she would know that it must include all high overheads and high profits that the big and expensive stores must compromise one day. A huge sale is the moment of truth for them. We do not have hidden fees, restocking fees, surcharges, or conditional guarantees or conditional returns. We offer just one straight low price - easy to understand and simple enough for you to trust.
Be a Savvy Buyer
The marketplace is crowded with high overhead mall stores, expensive main street stores and also the daily growing number jewelry websites - who all claim to have rock bottom prices and high quality. Deceptive discounts come in many sizes, colors and stripes. Discounts on MSRP (already inflated) or manufacturer's discount or a conditional discounts are examples of deceptive pricing practices. New York City has published a consumer guide to help consumers avoid such practices. You can read the copy here - "FALSE ADVERTISING - How to Spot It and What You Can Do About It"